Headway
Web Development
About Me
I'm an SEO Specialist with a Computer Science background, combining search strategy with practical technical understanding. I focus on driving organic growth through keyword architecture, on-page and off-page optimization, and technical SEO fundamentals that improve crawlability, site structure, and overall search performance.
I bring a strong UI/UX sensibility through Figma and a solid foundation in semantic HTML and CSS skills that reinforce SEO through better accessibility, cleaner markup, and more effective content structure. I'm currently expanding my technical capabilities through full-stack development, while leveraging AI tools to enhance content workflows and execution efficiency.
Experience
Botika AI
SEO Specialist
Mar 2024 - Sep 2024- Key Achievements: Tripled SEO performance metrics and secured top 3 SERP rankings for high-impact B2B SaaS keywords across Omnichannel, TTS, and WhatsApp Business Solution verticals.
- Conducted extensive keyword intelligence across 6 product categories, refining 7,000+ NLP-friendly queries to build a dominant topical authority architecture.
- Led technical SEO improvements: optimized PHP codebase for SEO compliance, applied JavaScript for dynamic CTAs, and refined CSS for enhanced UX.
- Engineered custom link-building strategies and conducted thorough SEO audits to identify and resolve technical impediments to search performance.
- Authored Botika's foundational SEO and Prompt Engineering documentation hub, standardizing content creation workflows and mentoring the intern team on SEO operations.
- Graduated the internship with an official 'Excellent' performance grade certification in recognition of outstanding project delivery and impact.
Headway
SEO Specialist
Jul 2023 - Jan 2024- Key Achievement: Generated 12,491 new registrations with a 41.45% registration rate increase, peaking at 485 sign-ups in a single day on 20 November 2023.
- Identified and captured international search demand beyond the initial Indonesia target, achieving Top 3 average rankings across 8 countries: Indonesia, Uzbekistan, South Africa, Malaysia, Nigeria, Namibia, Kenya, and Ethiopia.
- Self-configured Cloudflare CDN and caching infrastructure, connected domain to server, and established the technical foundation for fast, globally distributed content delivery.
- Executed comprehensive SEO covering keyword research for navigational and transactional intent, on-page optimization, canonicalization, HTTPS setup, and off-page link building.
Education & Certifications
Software Engineering Bootcamp
RevoU
Jun 2025 - Present- Gained practical experience using Git, Next.js, and modern full-stack workflows within an intensive engineering environment.
- Built a responsive portfolio application, exploring rendering strategies (SSR, SSG, CSR) to optimize Core Web Vitals and SEO.
- Developed 'RevoBank API', a modern banking RESTful API utilizing NestJS to apply scalable backend architecture principles.
Advanced SEO Bootcamp
Digital Talkline
Jan 2024 - Aug 2024- Acquired comprehensive functional knowledge in executing core SEO fundamentals and resolving complex on-page issues.
- Selected to attend the exclusive Google Search Central Live event, gaining direct insights into search algorithm shifts and industry best practices.
- Mastered technical SEO, comprehensive site auditing, and KPI monitoring, applying these principles during an internship at Botika AI.
The Ultimate SEO Training
ClickSlice Ltd
Aug 2023 - Sep 2023- Studied advanced SEO architectures including website structure mapping, keyword research, and competitor tracking.
- Learned to execute high-quality backlink building strategies and foundational technical SEO to outsmart competitors.
- Directly translated course methodologies into practical SEO strategies for a live freelance client project (Headway), driving organic growth.
B.Sc. in Informatics
Universitas Teknologi Yogyakarta
Sep 2020 - Jul 2024- Developed strong proficiency in web fundamentals (HTML/CSS/JS), backend RESTful APIs, and UI/UX design principles.
- Specialized in Augmented Reality (AR) and mobile development, culminating in a final project built with Unity and the Vuforia SDK.
- Authored and published a research paper in the International Journal of Computer Applications (IJCA) based on the development of 'BESALIR AR'.
